This magazine uses brand loyalty as the masthead is the same in each issue of this magazine. Heath Ledger as the Joker is the main focus on this cover - this supports Richard Dyer's star theory by selling the magazine on the basis of the star in it.
Buzz words like 'World Exclusive' and 'Plus' are used to entice the demographic along with sell lines like 'One-on-one with Batman's new nemesis' and 'World-first looks at...' these will appeal to the audience because they will want to be the first to know this information and in buying this magazine they will be.
The caption 'He's a cold-blooded, mass-murdering clown!' will tempt the demographic to want to read the article to learn more about the character. Other films have been mentioned on the cover, this is so the magazine appeals to a wider audience because there is something for everyone to read.
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