Shutter Island poster analysis

The main feature on this poster is Leonardo DiCaprio, they are relying on the star to sell the film. Richard Dyer's Star Theory is put into use here to promote the film.

The colour has been enhanced on his eyes to give the audience the impression of innocence and the sense that he plays the role of a good character.

The match draws attention to the 'someone is missing' showing the audience that this is an important feature of the film. The match is the only use of colour on the top part of the poster automatically gaining the audiences attention.

At a closer look of the island there is barbed wire giving the sense of people being kept in by force. The island is blocking light getting through - this shows a sense of no escape and no hope, lights are on - this shows there is life on the island.

The blood red effect of the title and the date of release makes it stand out against the dark background - it represents danger and vengeance. The website at the bottom of the page allows the audience to find out additional information about the film.