The masthead of this magazine is subject to brand loyalty as it is used in the same style for every cover. The main feature of the cover is Leonardo DiCaprio - this is relying on Richard Dyer's star theory by promoting the magazine by using a well known actor.
Buzz words such as 'Exclusive' and 'Plus' have been used to attract the audience's attention, this gives the audience the impression that they will read new and never before seen articles. Sell lines such as 'Inside Marty's Madhouse', 'Greatest movie art ever' and 'Top filmmakers show us their sketchbooks' are used to appeal to a wider audience so they feel if they buy this magazine there will be a lot more to read about than just the main feature.
At the bottom of the page other films have been mentioned, this makes the audience aware of what else is available for them to read about if they buy the magazine.
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